Product Overview
ANUA Rice Enzyme Brightening Cleansing Powder 40 g is a multi‑purpose exfoliating cleanser in powder form that gently purifies, brightens, and smooths the skin. It combines natural rice‑based ingredients, enzymes, and brightening actives to remove dead skin cells, excess oil, and impurities while supporting hydration and radiance. The powder activates with water, transforming into a soft lather or paste depending on how it’s mixed, and can be used as a daily cleanser or wash‑off mask.

Key Benefits

• Gently exfoliates dead skin cells and surface impurities without harsh abrasion.

• Helps improve skin clarity and tone while promoting a brighter, more radiant complexion.

• Helps clear and refine pores by removing excess sebum and buildup.

• Hydrates and strengthens the skin’s moisture barrier with ceramide and soothing ingredients, leaving skin soft and balanced.

• Can be customized in texture — from powder cleanser to mask — for versatile use in skincare routines.

Main Ingredients & Their Roles

• Oryza Sativa (Rice) Powder & Extracts — Gentle exfoliation and brightening, traditional rice‑derived nutrients for a radiant look.

• Papain (Enzyme) — Natural enzyme that breaks down dead skin cells to smooth texture and reveal fresher skin.

• Ceramide NP — Supports the skin barrier and helps retain moisture, preventing dryness.

• Alpha‑Arbutin & Ascorbic Acid — Brightening actives for an even complexion.

• Kaolin (Clay) — Absorbs excess sebum and helps cleanse pores.

• Allantoin — Soothes and calms the skin.

Texture & Experience
The product is a fine powder that transforms with water. When mixed with a small amount of water, it forms a creamy foam suitable for cleansing. When mixed with more water (or toner), it becomes a thicker paste that functions as a wash‑off mask for deeper exfoliation and brightening effects.

How to Use
As a Powder Cleanser:

1. Dispense about half a tablespoon of powder into wet hands.

2. Add water and rub hands together to create a gentle foam.

3. Massage onto damp face in circular motions.

4. Rinse thoroughly with lukewarm water.

As a Wash‑Off Mask:

1. Mix 1–1.5 tablespoons of powder with water (or Rice 70+ toner) to form a smooth paste.

2. Apply evenly on the face and gently massage for 3–5 minutes.

3. Leave on for an additional 5–10 minutes for enhanced brightening.

4. Rinse off with lukewarm water.

Suitable For
All skin types including sensitive, dull, uneven, oily or combination skin. The formula is fragrance‑free with gentle exfoliation that can be adjusted based on usage frequency.

Packaging & Size
Comes in a compact 40 g jar — travel friendly and customizable depending on how much is used per application.